The prize is the licence costs that will be payable to the format owners when the next generation of hi-def DVD players and recorders start shipping in volume. Both Blu-ray and HD-DVD were developed responding to the predicted need for an HDTV recording medium and supply content whose quality would match the expectancies of HDTV-owning customers. Underwater corner is Toshiba, that has developed HD-DVD and has joined up countless film firms as advocates, including Warner Siblings , New Line, Supreme , and Universal Photos .
The BDA claims that though blue laser discs and players are already shipping in Japan, they will not ship in America till the end of 2005 at the earliest. However, as with all advanced technology, costs will quickly fall - especially as Blu-ray will be contesting with HD-DVD for that space under your Television .
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